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  • GRAM YO SELFIE - with Primitive at Familia HQ

    Primitive Skateboarding did a Gram Yo' Selfie at the Familia Headquarters in Minneapolis. You guys punched in the comments, they laid down the tricks. Everyone killed it. Find out which comments made the cut and what crews got a shout out!

    GRAM YO SELFIE - with Primitive at Familia HQ

    Primitive Skateboarding did a Gram Yo' Selfie at the Familia Headquarters in Minneapolis. You guys punched in the comments, they laid down the tricks. Everyone killed it. Find out which comments made the cut and what crews got a shout out!

  • OFF THE GRID - with Life Extention

    Sometimes the industry of skateboarding can take itself a little bit too serious and I understand why. There's a lot of passion rolling around on those four wheels and for as much as the people like to talk about how skateboarding isn't about the money, when you're a business, sometimes it has to be about the money. No single company can operate at a deficit, unless you're the US government. Mixed in with all that passion there has to be a little bit of a businessman inside us because no one in the industry grew up wanting to be an insurance salesman because that's no fun and skateboarding is. So, to celebrate that fact, and to prove you can have it just about anywhere when you have a skateboard, we created Off the Grid. For a pro skateboarder whose life can be stressed out due to filming for videos, shooting photos and skating in contests, sometimes he has to go off the grid just to have a little fun. Enjoy. -- sb

    OFF THE GRID - with Life Extention

    Sometimes the industry of skateboarding can take itself a little bit too serious and I understand why. There's a lot of passion rolling around on those four wheels and for as much as the people like to talk about how skateboarding isn't about the money, when you're a business, sometimes it has to be about the money. No single company can operate at a deficit, unless you're the US government. Mixed in with all that passion there has to be a little bit of a businessman inside us because no one in the industry grew up wanting to be an insurance salesman because that's no fun and skateboarding is. So, to celebrate that fact, and to prove you can have it just about anywhere when you have a skateboard, we created Off the Grid. For a pro skateboarder whose life can be stressed out due to filming for videos, shooting photos and skating in contests, sometimes he has to go off the grid just to have a little fun. Enjoy. -- sb

  • ALEXIS RAMIREZ - THE SK8MAFIA VIDEO 2016

    Alexis Ramirez hammered the final nail for last part honors in the new SK8MAFIA video. You don't want to miss this incredible part. We're keeping it up for only 24-hours, so get it while you can! "Hopefully, they enjoy my part is all I kept thinking to myself." – Alexis Ramirez on his part debuting during the SK8MAFIA Premiere.

    We sat down with Alexis Ramirez to learn everything From A to Z about the young ripper. Read the full interview!

    ALEXIS RAMIREZ - THE SK8MAFIA VIDEO 2016

    Alexis Ramirez hammered the final nail for last part honors in the new SK8MAFIA video. You don't want to miss this incredible part. We're keeping it up for only 24-hours, so get it while you can! "Hopefully, they enjoy my part is all I kept thinking to myself." – Alexis Ramirez on his part debuting during the SK8MAFIA Premiere.

    We sat down with Alexis Ramirez to learn everything From A to Z about the young ripper. Read the full interview!


  • Get inside the head of this son of a G from Chula Vista, Alexis Ramirez. At 18-years young, this San Diego loc landed last part honors in the new SK8MAFIA video with an incredible part. Alexis sat down with us to talk everything from his unique approach to filming, to finding out he had last part through a text, and why his mom named him Alexis. 
  • TRICKIPEDIA - Halfcab Heelflip

    Trickipedia is not a Trick Tips section, but that doesn't mean you're not going to learn. Trickipedia is the general education page for skateboarding tricks started by the Berrics so that future generations understand the difference between frontside and backside and that there is no such thing as switch nollie half cabs. Each week one of Skateboarding's best will help fill Trickipedia's pages until it is the most comprehensive reference work on the planet. This week Mason Silva handles the Halfcab Heelflip. If you have any suggestions of who you would like to see do certain tricks in the future feel free to drop us a line at trickipedia@theberrics.com.

    TRICKIPEDIA - Halfcab Heelflip

    Trickipedia is not a Trick Tips section, but that doesn't mean you're not going to learn. Trickipedia is the general education page for skateboarding tricks started by the Berrics so that future generations understand the difference between frontside and backside and that there is no such thing as switch nollie half cabs. Each week one of Skateboarding's best will help fill Trickipedia's pages until it is the most comprehensive reference work on the planet. This week Mason Silva handles the Halfcab Heelflip. If you have any suggestions of who you would like to see do certain tricks in the future feel free to drop us a line at trickipedia@theberrics.com.


  • Atiba Jefferson weighs in on shooting film versus digital, sharing the meaning behind his favorite Andrew Reynolds portrait and the appeal of both mediums. Brought to you by The Creator Class. 

  • BERRICS FROM ABOVE -

    If you don't mind us saying so, The Berrics has given skateboarding a new perspective to view your favorite pros. We've tried at least. So, when filmmakers like Sean Slobodan show up with new camera equipment, we rig it up and give it a go. Our very own Colin Kennedy called up some friends and the session began. This rad video using High Sight Camera is what followed.

    BERRICS FROM ABOVE -

    If you don't mind us saying so, The Berrics has given skateboarding a new perspective to view your favorite pros. We've tried at least. So, when filmmakers like Sean Slobodan show up with new camera equipment, we rig it up and give it a go. Our very own Colin Kennedy called up some friends and the session began. This rad video using High Sight Camera is what followed.

  • BANGIN! - Jon Dickson

    Why waste your time reading this when you can see for yourself just how hard Jon Dickson killed it for his BANGIN! Hit the play button. Hell yeah, Jon. You're a beast.

    As an added bonus, we had Dickson and Ellington sign a few decks when they came to put down that Bangin. Shop now as there’s only a hand full of each signed deck available now, exclusively in The Canteen.

    BANGIN! - Jon Dickson

    Why waste your time reading this when you can see for yourself just how hard Jon Dickson killed it for his BANGIN! Hit the play button. Hell yeah, Jon. You're a beast.

    As an added bonus, we had Dickson and Ellington sign a few decks when they came to put down that Bangin. Shop now as there’s only a hand full of each signed deck available now, exclusively in The Canteen.

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