Page   Next
  • NEXT NEW WAVE TRAJECTORY - WKND

    The Next New Wave is about the future of skateboarding and who is responsible for taking us there. Brands have and always will be a driving force in what's to come for skateboarding, and while it’s true new brands can sometimes make things a bit messy, if we as skateboarders back companies like WKND, we're headed to a future worth skating for. WKND is built from skateboarders who draw inspiration from a time when skateboarding had a lot more humor and in many ways a lot more fun. Let's give credit where credit is due, WKND produces some of the funniest videos and creative marketing we've seen in a long time. That being said, even though their videos make us laugh, their skating is all business. In fact, as a business WKND involves each of their riders on the ground floor with everything from design to shipping out boxes. The Next New Wave needs hands-on skateboarders to help guide the Trajectory of future brands to a place built from the pure enjoyments of riding a skateboard, but also from skateboarders willing to have a greater role in their representing companies. That’s how you create a family inside of the skateboarding industry, and that’s precisely why WKND is a must-have for The Next New Wave. So without further ado, it’s safe to say we're all looking forward to the WKND.

    To join The Next New Wave purchase WKND product in The Canteen. Available now!

     

    NEXT NEW WAVE TRAJECTORY - WKND

    The Next New Wave is about the future of skateboarding and who is responsible for taking us there. Brands have and always will be a driving force in what's to come for skateboarding, and while it’s true new brands can sometimes make things a bit messy, if we as skateboarders back companies like WKND, we're headed to a future worth skating for. WKND is built from skateboarders who draw inspiration from a time when skateboarding had a lot more humor and in many ways a lot more fun. Let's give credit where credit is due, WKND produces some of the funniest videos and creative marketing we've seen in a long time. That being said, even though their videos make us laugh, their skating is all business. In fact, as a business WKND involves each of their riders on the ground floor with everything from design to shipping out boxes. The Next New Wave needs hands-on skateboarders to help guide the Trajectory of future brands to a place built from the pure enjoyments of riding a skateboard, but also from skateboarders willing to have a greater role in their representing companies. That’s how you create a family inside of the skateboarding industry, and that’s precisely why WKND is a must-have for The Next New Wave. So without further ado, it’s safe to say we're all looking forward to the WKND.

    To join The Next New Wave purchase WKND product in The Canteen. Available now!

     

  • Timmy Johnson - Retro - Next New Wave

    If we’ve done our job correctly, you’re right about now starting to get the idea that we think Timmy Johnson is one smooth operator. But like anyone bound for greatness they must touch their toes in foreign waters from time to time so that the world can see just how good they are. Timmy left Chicago recently and headed West for California. He’s got a new part coming out in December that will surely blow you away. But for now, let’s take a look at why he ended up on The Next New Wave hit list in the first place. You just might be seeing the birth of the new smoothest man in skateboarding, Timmy Johnson. 

    Timmy Johnson - Retro - Next New Wave

    If we’ve done our job correctly, you’re right about now starting to get the idea that we think Timmy Johnson is one smooth operator. But like anyone bound for greatness they must touch their toes in foreign waters from time to time so that the world can see just how good they are. Timmy left Chicago recently and headed West for California. He’s got a new part coming out in December that will surely blow you away. But for now, let’s take a look at why he ended up on The Next New Wave hit list in the first place. You just might be seeing the birth of the new smoothest man in skateboarding, Timmy Johnson. 


  • "Whoever lands a trick gets some gear" is all Frankie had to say for Santa Ana locals to begin hucking themselves for product. For the cherry on top, Frankie Heck, Ish Cepeda, Kyle Walker and Tyson Peterson killed the Orange County park for the latest Thunder Trucks Parks and Wreck video. 

  • RUTA TO THE BERRICS - Finals - Los Angeles

    During the NIKE SB Panamericana Tour, four S.K.A.T.E. tournaments were held in Argentina, Brazil, Mexico, and Peru. Each winner earned a trip to The Berrics to represent their country during Finals Night. For some of the South Americans it was their first time on a plane, let alone their first time in Los Angeles. And while many of you reading this can imagine what it would be like to win a trip to The Berrics, and the chance to visit famous spots like Hollywood High, and skate with your favorite Pros at Cherry Park, each one of these skaters had their own unique perspective participating in this once in a lifetime experience. That being said, no matter where you're from or what language you speak, when we step on a board and motion rock-paper-scissors, flatground is universal. That’s just one reason why when it all came to a crescendo on Finals Night, with one finalist to be crowned RUTA To The Berrics Champion, everyone was able to share a truly unforgettable moment. We invite you to be a part of their experience, to be a part of their journey and their RUTA To The Berrics.

    RUTA TO THE BERRICS - Finals - Los Angeles

    During the NIKE SB Panamericana Tour, four S.K.A.T.E. tournaments were held in Argentina, Brazil, Mexico, and Peru. Each winner earned a trip to The Berrics to represent their country during Finals Night. For some of the South Americans it was their first time on a plane, let alone their first time in Los Angeles. And while many of you reading this can imagine what it would be like to win a trip to The Berrics, and the chance to visit famous spots like Hollywood High, and skate with your favorite Pros at Cherry Park, each one of these skaters had their own unique perspective participating in this once in a lifetime experience. That being said, no matter where you're from or what language you speak, when we step on a board and motion rock-paper-scissors, flatground is universal. That’s just one reason why when it all came to a crescendo on Finals Night, with one finalist to be crowned RUTA To The Berrics Champion, everyone was able to share a truly unforgettable moment. We invite you to be a part of their experience, to be a part of their journey and their RUTA To The Berrics.

  • Justin Damer - Next New Wave

    Justin Damer takes a quick-footed approach in his Next New Wave part, positively dancing through every clip. His knack for rhythm is mesmerizing: start up the metronome as soon as his lands the first trick and notice how he doesn't miss a beat over the next few minutes. Justin's got it like that.

    Justin Damer - Next New Wave

    Justin Damer takes a quick-footed approach in his Next New Wave part, positively dancing through every clip. His knack for rhythm is mesmerizing: start up the metronome as soon as his lands the first trick and notice how he doesn't miss a beat over the next few minutes. Justin's got it like that.

  • NEXT NEW WAVE TRAJECTORY - BLUETOWN

    In this day in age skateboarding is full of skaters and hopeful brands crying wolf. Now more than ever people cling to opinions and to identities they think make up the fabric of skateboarding culture; but these cries of pride are guaranteed not to last, especially when brands like Chicago's BLUETOWN stay true to a work ethic and culture built from real people supporting their skate communities. That's not to say skate brands of the past didn't work hard or support their skate scenes, we wouldn't be here today if that was the case. Rather, it’s to say in the entering of The Next New Wave of skateboarding brands with a pureness of vision are vital in supporting and sustaining the aspects of skateboarding that have gravitated us to ride a board since its birth. Not just from making good product, not just from sponsoring great skateboarders, but believing in skateboarding no matter what life throws your way. You don't have to give up on skateboarding just because life requires you to get a nine-to-five, or because you start a family or find another passion to support yourself. Nothing great in skateboarding is possible if you don't have the will to do it on your own, and it’s from a true love for skateboarding BLUETOWN and founder Jesse Neuhaus built their community. We could have just written brand but BLUETOWN is so much more than that. Born in 1996, BLUETOWN set out to create a company defined by its dedication to skateboarding, and that's what makes them an essential part of The Next New Wave.

    Support the BLUETOWN community with product now exclusively available in The Canteen.

     

    NEXT NEW WAVE TRAJECTORY - BLUETOWN

    In this day in age skateboarding is full of skaters and hopeful brands crying wolf. Now more than ever people cling to opinions and to identities they think make up the fabric of skateboarding culture; but these cries of pride are guaranteed not to last, especially when brands like Chicago's BLUETOWN stay true to a work ethic and culture built from real people supporting their skate communities. That's not to say skate brands of the past didn't work hard or support their skate scenes, we wouldn't be here today if that was the case. Rather, it’s to say in the entering of The Next New Wave of skateboarding brands with a pureness of vision are vital in supporting and sustaining the aspects of skateboarding that have gravitated us to ride a board since its birth. Not just from making good product, not just from sponsoring great skateboarders, but believing in skateboarding no matter what life throws your way. You don't have to give up on skateboarding just because life requires you to get a nine-to-five, or because you start a family or find another passion to support yourself. Nothing great in skateboarding is possible if you don't have the will to do it on your own, and it’s from a true love for skateboarding BLUETOWN and founder Jesse Neuhaus built their community. We could have just written brand but BLUETOWN is so much more than that. Born in 1996, BLUETOWN set out to create a company defined by its dedication to skateboarding, and that's what makes them an essential part of The Next New Wave.

    Support the BLUETOWN community with product now exclusively available in The Canteen.

     

  • BLUETOWN AT GRANT PARK - Next New Wave

    In every sense of the word BLUETOWN is a community, a skate community supported from both sides. Simply put, BLUETOWN backs Chicago skateboarders and Chicago skateboarders back BLUETOWN. The reality is, the support of our local scenes is exactly how The Next New Wave will grow across the world. And as the perfect blueprint we can look no further than BLUETOWN's communal effect on Grant Park, Chicago's local plaza and training ground for team riders Timmy Johnson, Marcus Sarsycki, and Brad Bedolla. Every day Grant Park locals drive the Chicago skate scene, from the BLUETOWN riders to young rippers hoping to one-day land a spot on the team, everyone at Grant Park inspires one another to skate. This video is a perfect window into BLUETOWN’s impact on one of Chicago's skateboarder breeding grounds, throw in a cameo from The Next New Wave's Nick Matthews, and it’s guaranteed to inspire.

    BLUETOWN AT GRANT PARK - Next New Wave

    In every sense of the word BLUETOWN is a community, a skate community supported from both sides. Simply put, BLUETOWN backs Chicago skateboarders and Chicago skateboarders back BLUETOWN. The reality is, the support of our local scenes is exactly how The Next New Wave will grow across the world. And as the perfect blueprint we can look no further than BLUETOWN's communal effect on Grant Park, Chicago's local plaza and training ground for team riders Timmy Johnson, Marcus Sarsycki, and Brad Bedolla. Every day Grant Park locals drive the Chicago skate scene, from the BLUETOWN riders to young rippers hoping to one-day land a spot on the team, everyone at Grant Park inspires one another to skate. This video is a perfect window into BLUETOWN’s impact on one of Chicago's skateboarder breeding grounds, throw in a cameo from The Next New Wave's Nick Matthews, and it’s guaranteed to inspire.

  • NEXT NEW WAVE TRAJECTORY - Old Friends

    In order for skateboarding to succeed far into the future, The Next New Wave needs brands capable of supporting the growing horizon of skateboarding. Thanks to the vision of Chris Collins and Walker Ryan, Old Friends is free from the restrictions of fitting a certain mold. That's what makes Old Friends such a viable part of The Next New Wave: their stance behind a brand adept in providing a platform for people to collaborate on creative projects, while producing great skating and authentic products. After all, skateboarding isn't meant to be enjoyed alone, it’s meant to be shared and it's meant to grow; that's how The Berrics began and that's how each of us don't just fall in love with skating, but keep falling in love with skating. Thanks to Walker and his old friends, more people around the world are going to fall in love with not just riding their skateboard, but producing zines, creating their own boards, sharing their stories and establishing creative relationships. And you know what? That's exactly how skateboarding thrives, because skateboarding gives all of us our greatest friends and our oldest friends, and thus, The Next New Wave will undoubtedly be a stronger, more connected skateboarding culture. It's all thanks to people like Walker and his Napa homies, and the Trajectory established by new brands like Old Friends.  

    Support Old Friends with authentic Old Friends gear now exclusively available in The Canteen.

     

    NEXT NEW WAVE TRAJECTORY - Old Friends

    In order for skateboarding to succeed far into the future, The Next New Wave needs brands capable of supporting the growing horizon of skateboarding. Thanks to the vision of Chris Collins and Walker Ryan, Old Friends is free from the restrictions of fitting a certain mold. That's what makes Old Friends such a viable part of The Next New Wave: their stance behind a brand adept in providing a platform for people to collaborate on creative projects, while producing great skating and authentic products. After all, skateboarding isn't meant to be enjoyed alone, it’s meant to be shared and it's meant to grow; that's how The Berrics began and that's how each of us don't just fall in love with skating, but keep falling in love with skating. Thanks to Walker and his old friends, more people around the world are going to fall in love with not just riding their skateboard, but producing zines, creating their own boards, sharing their stories and establishing creative relationships. And you know what? That's exactly how skateboarding thrives, because skateboarding gives all of us our greatest friends and our oldest friends, and thus, The Next New Wave will undoubtedly be a stronger, more connected skateboarding culture. It's all thanks to people like Walker and his Napa homies, and the Trajectory established by new brands like Old Friends.  

    Support Old Friends with authentic Old Friends gear now exclusively available in The Canteen.

     

Page   Next