HUF — Butter Goods Collaboration

Typically when we think of international business deals, it’s something cooked up in a board room with spectacular views comes to mind. That is not the case with HUF’s new collaboration with Australia’s Butter Goods. The capsule consists of a Hupper 2, and a range of apparel and accessories. Available in limited quantities, the HUF x Butter Goods collection drops today online and at HUF flagship stores. The two brands also collaborated on a commercial that’s a mix of the lo-fi editing that Butter Goods has come to be known for and some psychedelic visual effects. 

Peep it for yourself above.

Courtesty: HUF

Courtesty: HUF

Courtesty: HUF

Courtesty: HUF