General Ops


Levi’s Skateboarding is as proudly San Francisco as a sourdough bread bowl. And, much like a bread bowl, the Spring/Summer 2017 collection is designed with function in mind. 

Many years ago, San Francisco was the main harbor for Western U.S. trade and military deployment during WWII. These dockworkers, specifically the riveters, wore functional garments that were both durable and stylish: vests, coats, work pants, and (of course) denim, outerwear that showed how fashion and function could coexist. The workwear from this period serves as the key inspiration for Levi’s Skateboarding Spring/Summer 2017 collection.

Levi’s, with its roots circa the mining boom of the ninteenth century, is perfectly positioned to revive these styles. Optimized for skating, the pieces in this collection exude a certain degree of toughness and workmanlike sensibility (most of us see skateboarding as a full-time job anyway, may as well dress the part). The Levi’s Skateboarding design team utilized the company’s extensive archives at its headquarters (blocks from Embarcadero and Pier 7). What the designers came up with are a collection of amazing pieces that look tough and get the job done.

While the style of this collection may look as timeless as the original dock workers back in the 1900s, the fit and durability have evolved. We use LYCRA® T400 fabric for stretch and CORDURA® fabric for strength, meaning our fabrics and innovations include the most advanced stretch, recovery, signature authentic Levi’s® details and world-class finishing.

The Levi’s® Skateboarding Collection, using LYCRA® T400 fabric for stretch and CORDURA® fabric for strength, can be found exclusively at select skate shops and online at the Levi’s® store.

But crafting quality products isn’t the only focus. Levi’s is also committed to social and environmental progress, and have recently completed another skate park build. Please peep this short film documenting the latest DIY build project in Detroit, Michigan, where Josh Matthews, Dan Plunkett, Joey Pepper, Marius Syvanen, Pat Moran, and Al Partanen partnered up with Community Push to help support their efforts of bringing more skate spots to the Detroit area.

levis skateboarding spring summer

levis skateboarding spring summer

levis skateboarding spring summer

levis skateboarding spring summerlevis skateboarding spring summer

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