PALACE RELEASED AN EPIC TRAILER FOR THE GRAND OPENING OF MELROSE STORE
Palace Skateboards, now in its tenth year (and getting better every year), is opening its new store on Melrose in Los Angeles next week. As with everything Palace does, the recently released trailer for “paLAce” treats the milestone with flair and not a small bit of healthy mockery. The brand has managed to playfully highlight all of the wonderful, horrible details that make LA unique. Life is better through Palace’s filter.
The brand sure has come a long way since its humble beginnings. Collab after collab, from Reebok to Ralph Lauren, Palace is becoming more firmly entrenched as tastemakers that have fine-tuned the art of crossover. You can expect there to be a mob at the store opening, but this is definitely an event you won’t want to miss.
Here are the details for the paLAce grand opening:
•paLAce
•OPENS FRIDAY 26TH APRIL
•9006 MELROSE AVE
•WEST HOLLYWOOD
•CA 90069
MON-SAT 11am – 7pm
SUNDAY 12 – 6pm
