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Today has not been a good day for Plan B. This morning, the brand announced that Leticia Bufoni would no longer be riding for the brand; and this afternoon, the legend Chris Cole broke the news that he has exited as well.

Cole shared the news on his Instagram feed with the following caption:

“As of today I will no longer be riding for Plan B. Thanks to everyone over there, it’s been fun few years. I wish the brand and the team nothing but success for their future.” Cole joined the Plan B team in May 2015; there’s zero word yet about where he’s heading.

It should come as no surprise that We are HUGE supporters of Cole—hell, he even has his own regular series on the site. And he’s been backing us since as far back as 2009, when The Berrics was barely 1 1/2 years old (his Battle At The Berrics 2 match versus Mike Vallely remains one of the most memorable videos in our 12-year history). Take a little trip down memory lane, below:

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