Element has launched a new apparel collection honoring influential band Bad Brains, incorporating classic Bad Brains artwork and photos into many of the pieces. By working closely with founding member Daryl Jenifer, the brand has created a line that any Bad Brains fan would be stked to wear. In the video for the Element x Bad Brains video, team riders Nyjah Huston, Dominick Walker, and Ethan Loy talk about what the band’s music means to them (‘Jah even used a Bad Brains in one of his parts, by the way).
Watch the video above, and check out the collection at the Element site.
The Berrics was founded in 2007 and Element was one of a few brands that became a major part of our growth: whether it was a fun, water-soaked co-production with Phil Zwijsen; an unforgettable summer camp experience; or even just Barley serving drinks in the parking lot for Battle At The Berrics. Check out a few of our most recent projects with Element, below, and visit The Canteen to shop our selection of Element products.