General Ops

Life On Video: Andrew Reynolds

“As soon as I found skateboarding… everything else just stopped.” This is Andrew Reynolds recalling the time in his life when his identity officially shifted to “skateboarder.” His tipping point was a result of factors intersecting and weaving together all at once, but one of his biggest influences was also the most serendipitous: catching a commercial on TV for Vision’s “Psycho Skate” video. Reynolds says, “Something about it was just cooler than anything I had seen.” The idea that one of the most earth-shatteringly progressive skateboarders in the world was initially turned on to skating by an ‘80s artifact like “Psycho Skate” is jarring. It makes you appreciate that Reynolds is one of the few who truly guided skateboarding, creating a path and innovating a visual language that shaped our culture; when it comes to enduring trends, Reynolds is an undisputed leader.

But how did The Boss move up the ladder? Our third Life On Video, taken from an extensive series of interviews in 2016, explores the history of the man behind the Baker empire. For the first time ever, all five episodes have been compiled into one edit. Watch and learn.

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