Primitive released Encore, the brand’s second full-length video, last November and quickly became one of the best videos of the rapidly closing decade. And its filming trips are legendary, so the brand has launched a new series highlighting the hard work that their riders put in for this outstanding video. First stop: Chengdhu, China, where Carlos Ribeiro, Tiago Lemos, Trent McClung, Robert Neal, and Jenn Soto, spent ten productive days. (Videographer Alan Hannon kills it again!) Stay tuned for the next four videos in the series.
Primitive has one of the most elite teams in history—watch some of their work with us over the past few years, below: