General Ops

PROCESS — The Polaroid Project

There’s a mindset today, especially in America, whereupon doing things the easy way is doing things the best way. Everyone who’s left skin on the concrete or blood on the stairs, or limped to the car after trying a trick for two hours, knows this to be untrue. There is no easy way when trying to accomplish the impossible, but there is always, always, always a process to getting what it is you want so badly. Atiba Jefferson took us around for a day of shooting and breaks down the process for putting together his “Impossibly Polaroid” feature in The Skateboard Mag issue #133. Enjoy. Subscribe to The Skateboard Mag now in the Canteen.– sb

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