P-Rod Takes You Behind The Scenes At Primitive’s Skatepark

Primitive now has a clean, well-lighted place to play, and Paul Rodriguez explains the motivation behind building the brand’s warehouse paradise in his latest video—directed and edited by the unimpeachable lensmasters and former Berrics filmers Jake Leger and Alan Hannon. Feeling rejuvenated and inspired after suffering a major injury, P-Rod talks about his love for the Valley and how much the Primitive team has changed his mindset, keeping him inspired to progress in skateboarding.

Check out P-Rod’s new P-ark, above, and then shop our selection of Primitive products in The Canteen!

Watch some of our work with Primitive over the past few years, below:

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