In skateboarding, the ’90s are considered to be the most explosively innovative period. World Industries (and all of its subsidiary brands) is largely responsible for this perception, with graphics and design that were consistently on the bleeding edge of the industry and influencing future generations of brands. Artist Marc McKee deserves a lion’s share of the credit for inspiring the provocative direction of skateboarding culture for the past 30 years.
In McKee’s Bobshirt Interview (named for the collar tags on OG World Industries T-shirts), he talks about his early days designing for World/Blind/101, some graphics he’s proud of, some graphics he’s hated, obscure graphics origins (Helen Oxbury’s children’s book “I Can” inspired the art for Chris Pastras’s first board), and the nitty gritty behind the print rebellion of Big Brother magazine. This is essential history.
Berrics co-founder Eric Koston was deep in the 101 camp in the early ’90s. Check out some of his footage below: