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  • There's a mindset today, especially in America, whereupon doing things the easy way is doing things the best way. Everyone who's left skin on the concrete or blood on the stairs, or limped to the car after trying a trick for two hours, knows this to be untrue. There is no easy way when trying to accomplish the impossible, but there is always, always, always a process to getting what it is you want so badly. Russell Houghten and the New Balance Numeric team put in hours upon hours of work on their latest video project, "Sunland". It looked like it was one single take with a bunch of crazy shots and tricks. But was it? This is the Process of how that video was made. - sb

  • Oscar Meza's been cookin' up a hot one. His "Be" part drops right here tomorrow. This is just a taste of what's to come.

  • "When we go on trips together we skate really rad stuff because we’re more open to skate something that might really suck. Like, it could work. Or it could just be terrible. I like that." Who you skate a spot with sometimes matter more than what the spot is. Go with a bad crew, and you could have the worst time ever. Go with your best friend, it's a totally different story. Ben Raybourn's been going on trips with Aaron "Jaws" Homoki for close to 10 years now. They've been everywhere together and have pushed each other to get some of the best tricks they've ever filmed for video parts. Episode 2 continues their trip through the east coast.

    Watch part 1.

  • 20 of the best shop teams from Atlanta, South Carolina, Florida, Texas, North Carolina, and Tennessee came out to battle it out at the Swift-Cantrell park in Atlanta for the third Regional stop of this year's adidas Skate Copa circuit.

    More adidas Skate Copa details here.


  • We've partnered with Element Skatecamp to bring The Berrics to you. You'll have the chance to learn how to film and edit from Berrics staff. Who knows, your edits might even find their way on the site... Enroll now!

  • Our fun art form has come a long way in terms of progression, to put it mildly. Never content to just move forward, we often strive to perfect the art of moving backwards. Though it will feel awkward at first, the benefits of switching your stance can be very rewarding; no longer are there spots that can only be approached frontside and your poor, overused pushing leg gets a much-needed rest. If you make the effort to practice ambidextrous skating the way Paul Rodriguez has, soon enough no one will be able to tell what your true stance is. When they ask, "Was that switch?", you can just reply, "It's whatever you want it to be."

  • In the spirit of fun and camaraderie inherent to skateboarding, adidas Skate Copa is a national shop vs. shop contest circuit broken into 5 regional stops, culminating in a massive Final at The Berrics. The best shop teams from across the country are invited. While you’re getting ready to watch all the insane skating from the third Regional stop in Atlanta, get acquainted with all the competing shop teams from Georgia, South Carolina, Tennessee, Florida, North Carolina, and Texas. If these guys go this hard in the streets, just imagine how they got down for the Southeast Regionals.

    More adidas Skate Copa details here.

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