Gillette and Paul Rodriguez collaborated on a YouTube video that Paul released on his personal channel a couple of days ago. While product placement on social media is nothing new, this definitely makes you wonder who will emerge as the new face of skateboarding for mainstream advertisers in the internet era. In the past, it was pros like Tony Hawk and Bam getting all of the TV commercials. But now, in the digital age, Paul seems like a likely candidate. Click play above to learn some grooming tips from the man himself.