Skateboarding Entertainment 

Santa Cruz Skateboards Presents Steve Alba’s ‘True Grit’

In the world of skateboarding, there are few trailblazers that have had such a tremendous influence on the evolution and progression of the sport as Steve Alba has had. Salba’s impact on skateboarding is practically immeasurable, inspiring some of the greatest skateboarders of all time, including Tony Hawk, Lance Mountain, and Jeff Kendall. In the latest ‘True Grit’ documentary from Santa Cruz, we dive deep into the decades of experience that have made Salba a true icon, sharing his wisdom, passion, and the secret sauce to skating forever.

With exclusive interviews and never-before-seen footage, from his first pro model to the story behind the name “SALBA” and his incredible skateboard collection, Salba’s life story is a testament to the enduring spirit of skateboarding. Salba’s story is also one of resilience, creativity, and the power of staying true to your passion, even when skateboarding faced a downturn in popularity.

Hear Tony Hawk’s first memories of Salba, find out what hooked Salba on pool skating, learn about the choices that shaped Salba’s journey, experience the Spring Valley contest and it’s significance, explore Salba’s remarkable collection, see the creative side of Salba through music and art, uncover the story behind Salba’s first pro model, Salba’s self-care routine, get inspired by Salba’s advice on skateboarding longevity, explore his influence on photo incentives for skaters, and much more.

Watch True Grit: The Steve Alba Story, produced and directed by Joe Perrin, above, and check out some of our projects with Santa Cruz Skateboards and their riders, below!

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