Ten years ago, Josh Stewart launched Theories Of Atlantis. Initially, it was a site for distributing his Static video series and other independent videos that weren’t getting their shine during the transition from physical to digital distribution. Soon after, Theories began distributing East Coast and International brands in the U.S. including Hopps, Polar, Magenta, Isle, and Traffic. This evolution helped spark the rise of small independent companies—a movement that has gained a huge amount of traction in skateboarding in recent years. Theories just released a new promo montage called “Initiation.” It embodies the DIY aesthetic and core principles behind the operation. If Theories isn’t on your radar already, it should be.
Josh Stewart – Theories Of Atlantis