New Balance Numeric team rider Jamie Foy has 306(L) problems, but a shoe ain’t one. In the brand’s latest commercial, Foy the Golden Boy hits roadblock after roadblock: knobbed rails; locked gates; actors from Workaholics who park in front of a spot and refuse to move. Y’know, the ushe. As it turns out, there is one simple solution for all of the above headaches—watch NB#’s latest video, above, to find out what it is.
…and then read one of our early interviews with Foy here.
While we can’t really say that we “discovered” Foy, we certainly got in on the ground floor: The Berrics filmed numerous projects with him before he essentially became a household name, eventually nabbing a spot on Team U.S.A. as an Olympic hopeful. Watch some of these videos, below: